HOW SHOULD YOU USE A BEAUTY SERUM

Adopting a facial serum might seem intimidating at first especially with its hefty price tag. But with all the skincare benefits,  of a serum from clearing blemishes to smoothing wrinkles, you'll feel compelled to give it a try.

  skin care serums are light, fast-absorbing liquids used as an alternative or in addition to creams or lotions.
The biggest difference between a serum and a cream or lotion is what the formulation doesn't include. Serums leave out occlusive, or airtight, moisturizing ingredients such as petrolatum or mineral oil that keep water from evaporating. They also contain fewer lubricating and thickening agents, like nut or seed oils. Most serums are water-based, eliminating oils altogether.
Serums are a top pick of many skin care professional. For oily skin, a serum instead of a cream works better and it has every ingredient your oily skin needs.
 as an Esthetician. "I think everyone is doing their skin a disservice if they don't have a great serum."
"The beauty of a serum is that most of the fluid is eliminated so what you're left with is a high concentration of active ingredients." Serums contain the most potent dose of anti-aging ingredients --   antioxidants, peptides, and skin brighteners such as kojic acid -- you can find in nonprescription products. "They're the true workhorses of any product line

Serum Costs, Serum Benefits

Because active ingredients are more expensive and because serums contain fewer fillers and thickeners, serums are also the costliest product in many skin care lines. But when applied properly, a 1-ounce container of serum should last months. Many brands come in pump bottles or have medicine-dropper applicators to dispense just the tiny amount you need.
Those few concentrated drops are super-efficient. Serums are made of very small molecules, so the skin absorbs them quickly and deeply. "The thicker, heavier ingredients in creams form a barrier on your skin That's great for locking moisture in. But it can also lock active ingredients out. Without these hindrances, the active ingredients in a serum penetrate your skin faster and more effectively."



You have to look at the ingredients to make sure that not only do they address your skin concerns, but also that the product includes ingredients that make skin healthy, keeping an eye out for the following ingredients

• Antioxidants like pomegranate extract, vitamin C and grape seed extract help protect against possible sun damage and fight the damaging free radicals responsible for much of what we perceive as skin aging, including fine lines.







Anti-inflammatories, including zinc, arnica, aloe vera and goldenseal, neutralize redness and prevent inflammatory cell damage.
• Hydrators such as ceramides, amino acids and essential fatty acids strengthen the skin’s barrier and help build strong cell membranes. These ingredients protect against dryness and fine lines by replenishing naturally occurring skin lipids, improving moisture retention and protecting skin from the environment.

 The most important rule to follow when it comes to serums: do not overuse the product

                
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