Monday, April 10, 2017
Listen-in as Kendra Holdgraf talks about her expericance with MLM
Not only are “home businesses” or “MLM’s” very interesting, they are successful. Many of the longest standing organizations in this country have this business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they personally generate, but also for the sales of others they recruit, creating a downline of distributors and a hierarchy of multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Sounds legit right – so why the bad press?
Well MLM companies have been a frequent subject of criticism as well as the target of lawsuits. Criticism has focused on their similarity to illegal pyramid schemes (hence the “scheme” reference), price-fixing of products, high initial start-up costs, emphasis on recruitment of lower-tiered salespeople over actual sales, encouraging if not requiring salespeople to purchase and use the company's products, potential exploitation of personal relationships which are used as new sales and recruiting targets, complex and sometimes exaggerated compensation schemes, and cult-like techniques which some groups use to enhance their members' enthusiasm and devotion. Eesh!
However, as aforementioned, you may know people that sell products from Mary Kay, Avon, Advocare, Tupperware and the like (see more companies in our Featured Home Businesses section). You know people who sell these types of products because they believe in the products and the companies that stand behind them. These companies empower those who sell their products to actually establish their own businesses, selling the products. This is very attractive to many entrepreneurial-minded people who do not want to have a boss watching over them but also want some pre-established structure and support. Most MLM organizations provide a very robust infrastructure and great training as well as impeccable rewards (hello free cars and trips!).
I recently interviewed Kendra Holdgraf about her experience with network-marketing You can listen-in to her take on her home business and why the opportunity was so appealing for her and her family. These days we are working harder for less. Being part of Building a recurring, residual income that grows month over month can give you family the peace of mind and financial freedom that is so vitally important to your future.
So, the next time you meet someone who runs a “home business” or “MLM” give them a high five for taking their career and life into their own hands and becoming an entrepreneur.
Kendra Holdgraf is passionate about impacting the health of others. She is a Wife, Mom, Entrepreneur in the Health and Wellness industry, and an author of Clean Your Plates: A Guide to Clean Eating. She strives to provide an environment that inspires people to be the best they can be by providing a combination of quality health solutions, one-on-one coaching, a community for support and encouragement, and programs to integrate the Body and Mind to support overall health and wellness. She believes everyone can live into their fullest potential and that living an extraordinary life starts from the inside out.
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- I’m a professional Esthetician specializing in treating Acne and I’m also a Beauty Advisor during the day. I’m passionate in helping others have beautiful skin. But at night I am whipping up decadent desserts, amazing pies, and delicious, healthy meals. Cooking for me is an expression of my creative side and I enjoy making meals for friends, family and co workers.